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Every human deserves to be themselves. Discover Luxury by IVANA. Created to be yourself. Developed to inspire others. Discover our new products, read our story and stay updated.

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LUXURY BY IVANA

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SWITCHY

This is the revolution in the bag branch. Thanks to the changeable front, you can change the look of your bag whenever you want. Create the feeling that fits yourself, your outfit or your mood. Time after time. The luxury collection brings you a lot of possible colours and materials. Casual, classy and classic. You can also choose to let us make your personal Switchy. Choose your material and colour or make a Switchy with your name. Everything is possible.

 
 
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the bag

Our luxury leather bag collection is handmade. The MAX Me and the MINI Me. Two different sizes with the same high standard of quality. Choose your colour or colour combinations and let us make your personal dream bag. The possibilities are endless.


Switchy

This is the revolution in the bag branch. Thanks to the changable front, you can change the look of your bag whenever you want. Create the feeling that fits yourself, your outfit or your mood. Time after time. The luxury collection brings you a lot of possible colors and materials. Casual, classy and classic. You can also choose to let us make your personal Switchy. Choose your material and color or make a Switchy with your name. Everything is possible.

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TIES

The luxury tie collection fits everyone. Obviously, every tie is handmade with the biggest amount of care for the material, colour and design. Choose your favourite one. Or create a unique match by matching your tie with the Switchy of your partner. You can also wear a tie and pocket square separately. Find your style. The ties are wrapped up in a beautiful glossy black box.

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My name is Ivana; founder of Luxury by IVANA. Born in former Yugoslavia. I travelled with my mother with the hope of having a better future in the Netherlands.

Work, that's what my life was all about. I worked my way through college and eventually in 2001 I received my college degree. I started working at side jobs, became a manager and then I ran my own successful businesses. I noticed that success didn't give me satisfaction. Although I had a lot of success in my business life, I was still searching for the answer to the question "what makes me happy?"

Until 2016. I realised my life had to change. Apart from the enormous amount of energy I got from helping society, I also decided to do something with my creative mind. Exactly the opposite of what I had done in the past. That idea resulted in my own luxury high-end bag and tie brand, named: IVANA.

Our brand, our mission and vision have everything to do with your identity, who you are and most of all who you want to be. I would like to say to everyone: "Don't stop dreaming but live your dream. Believe in yourself and you'll be surprised. If I can do it, you can too!"

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MEDIA

Fotografie: Bram Heimens, Cris Toala Olivares