Our mission is to empower, inspire and help homeless people and children. Because every human deserves to discover their identity, and is worth a chance in life. If you buy one of our Luxury Bag or Switchy ® we donate parts of our profits to charity.


Wear our mission and pass it on. Live your dream and..


I believe in a world where we can only make a difference together, by helping those who are in need. Everyone has the right to a chance in life and without poverty. That is why I support the Food Banks Netherlands and De Zeecontainer. A portion of our profits go to both charities.


In a world of abundance it is unimaginable that there is “hunger”. Nutrition is vital and I believe that everyone has the right to access to healthy food on a daily basis. Food banks in the Netherlands meets the need for good nutrition. That support is made possible by companies and people like you.




The De Zeecontainer Foundation is a private initiative that started in 2013. The initiators of the foundation help families who are experiencing difficulties completely selflessly. The people who use De Zeecontainer receive clothing, furniture, shower items, etc. completely free of charge. This year we are jointly organizing a fundraiser for children under the name: GIVE CHILDREN THE DAY OF THEIR LIFE. For those who don’t take a day out for granted.

The money will go to the following projects

Age category from 0 to 6 years

Age category 7 to 12 years

Age category 13 to 18 years



about IVANA

Ivana was born in a very poor and small village in former Yugoslavia, Serbia. Her mother moved to Holland, with the hope for a better future. But she had to sacrifice her daughter. Five years later Ivana moved to Holland too, where she grew up.

IVANA realizes, like no other, that she was very lucky to have been able to grow up in the Netherlands. “I realize very well, that nothing is obvious and that not everyone gets the same chance in life”. Work and having a meaningful life, finding her identity, is what her whole life was all about.

IVANA became a successful entrepreneur. She participated as a (business) coach and speaker at international conferences. Her brand won two awards. One in 2018 and one in 2019. It has been displayed in (inter)national magazines, newspaper and TV and several International celebrities, wear her brand.

To top it off, IVANA was approached to make an exclusive handbag with matching ties for the Royal Family in Monaco.

Her success didn’t happen overnight. “I worked very hard to get where I am now”. Everything I had to experience became an inspiration for myself and that is how I came to the idea to create my own luxury handbag collection. “That is why I want to encourage you to life your dream and share your story, because we all have one”.

My message for you
You can make everything happen if you dare to take action and chase your dreams. If you dare to amid that failure is not a weakness, but a strength. If you dare to get back on your feet again if you fail. If you dare to say no. If you dare to sacrifice and do everything that it takes to make it happen. If you dare to believe that you are the one who can make your dreams come true.

Please join and support the IVANA Community. Wear the mission. Pass it on and live your dream.

“I don’t want to have a dream, I want to live my dream ”. Do you?


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